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Optimization
Ad Chain Optimizer - Consolidates statistics from various ad networks to generate reports and charts comparing performance. Adchemy - Seems oriented towards advertisers only. ADlinkr - Seems oriented to services for ad networks. AdMeld - Oriented to "premium" publishers working with multiple ad networks and exchanges. AdSafe Media - Oriented to protecting brands by avoiding ad displays near undesireable content. Anchor Intelligence - Includes targeting, revenue optimization, and click fraud detection. Atlas Solutions - Owned by Microsoft Advertising. Audience Science - Formerly known as Revenue Science. BlueKai - Their data exchange buys and sells behavioral targeting information based on Web site visitor's actions. Buysight - Previously known as Permuto. Remarketing and scoring of visitors' readiness to convert. Chango - Retargeting based on search terms used by visitors. CheckM8 - Ad serving and management. eBureau - Offers scoring systems to predict the quality of marketing leads, along with credit risk and delinquent collection potential. eXelate - Helps publishers and advertisers exchange targeting data. FetchBack - Offers "Retargeting" to display ads based on the visitor's previous viewing of products. Media Networks, Inc. / MNI - Owned by Time Warner. Mindset Media - Psychographic measurement and targeting. Networked Insights - Oriented to tools for advertisers on social networking sites. PubMatic - Offers real-time optimization and filtering. TACODA - Owned by Platform-A. TagMan - Oriented to merchants with CPA / Affiliate programs.
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