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Pop-Ups & Pop-Unders

Last Updated 4 November 2010

These networks feature various sponsors with ads appearing in javascript pop-up or pop-under windows. A pop-under (also known as a pop-behind) is like a pop-op, but it loads so that it is underneath the main site window, and is thus less obtrusive.

Some networks display the pop-ups/unders when the visitor first enters the site, and others display a pop-up when the visitor leaves (sometimes known as "exit traffic" or an "exit console." Their code may set a cookie for "frequency capping" to avoid showing an ad to the same visitor repeatedly during a short period of time.

Casale Media - Leaderboards, skyscrapers, boxes, and pop-unders. Mostly geotargeted to the US, but also many international campaigns. Individually selectable campaign, including auto-approve with selectable restrictions. Pop-unders have adjustable frequency capping. Allows redirection of defaults. Very nice publisher interface. Based in Canada, but international publishers OK. Pays 70% of advertiser's rate. Min $25, Net 30. Check or PayPal. We use this network, and will update when we receive the first payment.

ValueClick Media - Their CPM arm comes from absorbing FastClick. Requires a minimum of 2,500 impressions per month, with a minimum click-through rate of 0.25%. Mix of CPM and CPC banners, along with pop-unders. Allows selection of individual advertisers and redirection of defaults to another network. Two tier. Net 20, by check or PayPal, and direct deposit for US and Canadian publishers. International publishers OK. We have used this network, and have received payments.

PopInAds - Specializes in pops. Offers up to $2 CPM. Minimum 500 page views per day required. Also offers a 1:1 ratio traffic exchange. Category-targeted ads, only paying for traffic from U.S., Canada, UK, and Australia. Pays Net 15, with a $50 minimum, by PayPal or U.S. Or Canadian dollar check. International publishers OK.

Ad Reporting - Mainly CPA advertisers, with some CPC and CPM. Text links, banners and pops. Many freebie and giveaway type lead offers. They have their own optimized rotation to deliver the best performing ads for your site. Also does email newsletter ad placements. Based in Canada, but accepts international publishers. Over 90 merchants. Net 15. We use this network, and will update when we receive the first payment.

Clicksor - Mainly focused on contextual keyword links. Also offers contextual text banners, graphic banners, popunders, XML feeds, and a search box. Min $50 for check, Min $20 for PayPal, Net 15. We use this network, and will update when we receive the first payment.

Ad Optimal - Standard 468x60 banners which launch popups, and also separate popups. Offers CPM rates ranging between $0.19 and $0.50, depending upon their various frequency capping options. Allows international publishers, but pays only for US traffic. Allows redirection to a default campaign. Net 45, $20 minimum. Regular checks or PayPal. We use this network, and will update when we receive the first payment.

Ad Median - Offers banners, pops, search boxes, and domain parking. Two tier. No minimum traffic requirement. Net 30. International publishers OK.

Ad On Network - Banners, popunders, and interstitials, along with search listings. They call some ads, "cost Per View," but it appears that that actually requires a click-through. Also offers a "private label" system for publishers to create their own advertiser accounts. Net 30, minimum $200. International publishers OK.

Adversal Publisher Network - They are oriented to pop-unders, and have measures for evading blocking software. Net 15, minimum $20, by check or PayPal. Two tier. They claim to fill 100% of inventory, and they also prohibit the use of any other network's pops. International publishers OK.

Advertising 365 - Can be used on free hosted sites. Net 30, by check, PayPal, MoneyBookers, E-Gold, or wire transfer, minimum 50 US Dollars, UK Pounds, or Euros. Payment must be requested. Two tier. Based in the UK, but international publishers OK, and they accept traffic from many countries.

Advertisingz - Serves only popunders, CPM and CPC. Makes some rather optimistic promises of a 100% fill rate. Pays monthly, minimum $100, by check or PayPal. International publishers OK.

Affiliate Boss - Owned by the Find-It Quick search engine. Seems to focus on CPC text links, banners, and search boxes. Also offers popunders at $1 CPM.

Dating Exchange - A banner and pop-under exchange for dating/personals/matchmaking sites. Requires top-of-page positioning. Ratio and other details aren't clear.

Direct CPV - Seems to want publishers of downloadable software applications from which the ads can be launched, rather than Web sites. Net 45, minimum $100, by check, PayPal, or international wire transfer.

Exit Exchange - Pop-under traffic exchange. Two tier plan to earn more impressions. International publishers OK.

Exit Junction - Launches a pop when the visitor clicks the "Back" button on their Web browser to leave your site. Two tier. Net 45, minimum $50, by check, PayPal, or wire transfer. International publishers OK. Owned by Dynamic Oxygen.

Go Pop Up - Pop exchange. Seems defunct, and referring visitors to Clicksor.

Gorilla Nation - Focused on entertainment-related sites. Banners and popups/popunders. Allows redirection of defaults to another network. Requires third-party traffic statistics, showing a minimum of 500,000 page views per month.

Infinite-Ads - Offers pop-unders at $1-$2.5 CPM per unique visitors. English-language sites only. Minimum payout $5. Primarily pays via PayPal for the prior month (other options must be individually requested.)

Infinity Ads - Popups and popunders. Offers up to $3 CPM. Two tier. Pays twice per month, Net 15, minimum $50, by check or PayPal. Appears to be owned by YesUp. Based in Canada, but international publishers OK.

Media Precision - Requires at least 10,000 impressions per day. Allows individual campaign selection. Banners and pop-unders. International publishers OK. Minimum payment, $15, Net 30. Paypal, check or wire transfer.

Pop Advert - 1:1 Ratio traffic exchange, using reciprocal popups, rather than banners. Seems to be related to Fastadvert and Advert Deal.

Pop Up Money - Offers $1 CPM. Appears to be based in the Netherlands. Non-US webmasters OK (with some exceptions.)

Popup Traffic - Offers $3 CPM for pop-ups and $2 CPM for pop-behinds. Non-US webmasters OK (with some exceptions.) Previously owned by Standard Internet, but now owned by Ingenuity.

PrePopAds - Medium and small sized popups, plus some regular banners. Net 20, minimum $10, by PayPal only. International publishers OK.

Rydium - Requires at least 1 million page views per month, although a few exceptions may be made. Allows redirection of default impressions. Includes banners and pop-unders. Minimum payment $100, Net 90. Based in Canada, but appears to pay in US$.

Undertone Networks - Seems to focus on popunders. They don't give much details, and you must email them for more information. They have an ad industry blog. Owned by Intercept Interactive.

Value Pop Up - Net 60, minimum $100, by check, PayPal, or wire transfer. Two tier. International publishers OK. Owned by Dynamic Oxygen.


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